Full 360 Campaign for the launch of BECCA Zero Virtual Foundation and Face + Lip Highlighter

Campaign assets for the launch of Color Street’s new Hybrid Lip Oil

“Hi, Angel” Limited Edition Highlighter launch campaign honoring Pride 2021.

Campaign includes $50,000 donation to The Trevor Project, a non-profit focused on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning youth.

#HighlightYourPride

Own Your Glow Global Campaign for BECCA Cosmetics.

Conceived, Art Directed and oversaw design of all assets related to the campaign.

Campaign focus was on the brand’s iconic highlighters and their unique position as having a highlighter for every skin tone. A brand tenet, this campaign was shot outdoors in natural light on location in Tulum, Mexico.

Full 360 Campaign for the launch of Light Shifter Dewing Tint + Finishing Veil. Includes package design.

Campaign assets and product design for the launch of Color Street’s new cheek products.

Art Directed all campaign imagery and video for BECCAxChrissy Endless Summer Glow Campaign featuring Chrissy Teigen.

Campaign assets for the launch of Color Street’s dry nail polish strip collection, The Fall Edit.

beautyblender Rebrand Concept October 2016

Art Direction + Visual Merchandising + Graphic Design + Fixture/Prop Design

In-store promotional materials created for the launch of bareMinerals 100% Natural Lipgloss.

Art Direction + Fixture Design + Visual Merchandising

Designed store fixture and art directed graphics for Marc Jacobs Beauty launch.

Full overhaul and redesign of BECCAcosmetics.com

Art Directed Chrissy Teigen Campaign Images.

Branding + Art Direction + Web Design + Graphic Design

Created and launched the KELLYGREEN [blog] brand, via a website and various promotional materials.

Art Direction + Visual Merchandising

Marketing collateral and in-store signage created for the launch of bareMinerals first-ever Matte Foundation. 

This campaign won WWD's campaign of the year. 

Overhaul of email marketing template to streamline and elevate the overall look and feel while staying true to It Cosmetics strong brand personality. 

Art Direction + Visual Merchandising + Prop/Fixture Design

In-store promotional materials created for the launch of bareMinerals Mascara.

Redesign and relaunch of the It Cosmetics Website. Refined brand look and feel as well as UX/UI design to allow for an improved consumer experience as well as social integration.

Art Direction + Visual Merchandising

I created this window display concept for Kate Spade based on their 'Live Colorfully' tagline. 

Visual Merchandising + Fixture Design + Art Direction

Oversaw the design and merchandising of bareMineral's first-ever boutique-inside-Selfridges in London. 

Package design for BECCA, It Cosmetics, Vita Liberata

NOMINEE: ICMAD City Awards 2016, Package Design Innovation: Color Cosmetics for Superhero Mascara by It Cosmetics

Art Direction + Design

Created folding self-promotional cards for photographer Alan Lemire. Each piece represents a different theme featured in Mr. Lemire's work.

These cards were featured in a HOW Magazine 'Best Of' issue. 

Interior Design + Fixture Design + Art Direction + Visual Merchandising

Interior of a bareMinerals boutique.

Sephora In-Store Endcap, shelf, and package design for Marchesa Parfum d'Extase relaunch.

US Showroom design for iconic French baby care brand SOPHIE LA GIRAFE.